Canon Ambassador Jérôme Gence is fascinated by the impact technology is having on our lives. This image features Rodgers, one of his subjects, showing off his Hatsune Miku collectibles, in his apartment in Tokyo, Japan. Hatsune Miku is a virtual idol created to promote voice synthesizer software. "All these goodies suspended on the ceiling help Rodgers to decorate his life," explains Jérôme. "The Canon EF 16-35mm f/2.8L II USM was the perfect lens for capturing the atmosphere and all the small details." Taken on a Canon EOS 5D Mark IV with a Canon EF 16-35mm f/2.8L II USM lens (now succeeded by the Canon EF 16-35mm f/2.8L III USM) at 18mm, 1/5 sec, f/4 and ISO1600. © Jérôme Gence
"When I discover a great story, I get a strong gut feeling about it," says documentary photographer and Canon Ambassador Jérôme Gence. "When my body does that, it means I know it's something I want to talk about in my images."
Jérôme experiences this visceral feeling when working on stories focusing on the impact of the internet and new technologies on people's lives. His enthusiasm and dedication have been rewarded with success. During the past four years, Jérôme's images have featured in magazines including Le Figaro, Stern, Le Monde and on National Geographic's website, and in 2020 he won the Pierre & Alexandra Boulat Award for documentary work with a social purpose.