Standout corporate content made simple

Gone are the days when producing standout corporate content meant costly external crews, long lead times and complex production logistics.

From Raiffeisen bank in Austria to the University of Oxford in the UK, organisations are discovering that they can bring video creation in-house under their own roof – producing faster, smarter and more affordably than ever before. And at the heart of that shift is Canon.

Canon offers a complete portfolio of professional imaging solutions under one integrated ecosystem – from easy-to-use PTZ cameras and Cinema EOS cameras to versatile camcorders and hybrid mirrorless cameras: everything businesses need to build a high-performing, in-house studio, capable of delivering broadcast-quality content without the broadcast-level complexity. Whether your team creates marketing campaigns, corporate communications or product content, Canon makes it easy.

Standout content is more achievable than ever, and that is down in large part to the user-friendly solutions on the market, according to Matthew: “Whether you're capturing executive interviews, live streaming a conference, producing an onboarding series, or filming a marketing video for a brand, Canon’s solutions adapt to your business and scale with your ambition.”

Continue reading to find the right product match for your business goals – from systems to lenses – and learn why creating exceptional corporate content is now easier and more accessible than you think – as told in depth by our in-house expert.

For an organisation that has a large in-house content creation department, where they produce a wide range of different content, the Cinema EOS system offers maximum flexibility.

“The Cinema EOS cameras can record a range of different codecs,” says Matthew. “This makes the Cinema EOS system more than suitable for producing quick turn-around messaging right through to a full broadcast quality production delivering cinematic quality images.”

“Add to this the extensive range of RF lenses that are suitable for all Canon cameras equipped with an RF mount and you have a system that delivers the high-quality imagery that reflects your company values,” he comments.

“As an added value bonus, RF mount lenses are fully compatible with our mirrorless camera range,” meaning photography and video departments can share the same equipment, reducing overall costs.

Key benefits:

• Cinematic imagery can make your corporate videos look like a blockbuster movie
• Autofocus technology makes the camera easy to use
• Intuitive design has customisable interface and buttons tailored for everyone
• High-quality lenses fit into a variety of budgets with decades of optical excellence
• Multi-cam compatible thanks to XC Protocol means you can control it under one system
• Great low light performance still achieves great looking content in challenging lighting conditions

• Virtual studios
• Podcast studios
• Multi-cam studios
• Outdoor shooting
• Live events

One of the biggest draws of Pan Tilt Zoom (PTZ) cameras is remote control capability. “Multiple cameras can be remotely operated from anywhere by one person,” says Matthew. This means a single operator can manage an entire multi-camera setup, reducing crew size without compromising on production quality.

Canon also sets a high benchmark for image clarity, with 4K as standard. “We believe in 4K being the bare minimum whether you buy entry-level or flagship,” he explains. Whether you're just starting out or upgrading a studio, you can expect crisp, professional-grade visuals across the range.

Ease of use is another key benefit. “Excellent autofocus technology locks onto a target quickly and accurately – perfect for non-skilled operators.”

For even greater automation, Canon’s intelligent tracking technology takes things a step further. “No operator is needed – it automatically locks onto a target and frames them,” says Matthew. This smart functionality is ideal for lectures, events, and live streams where manual operation isn’t practical.

“A range of connectivity and protocols means you can stream straight to platforms such as YouTube or Meta,” he adds. This makes Canon’s PTZ cameras a plug-and-play solution for professional live broadcasting.

Suitable for:

• Virtual studios
• Podcast studios
• Multi-cam studios
• Live events
• Video conferencing

A key advantage is their all-in-one functionality. “With a fixed lens, there’s no need for additional accessories – they can be used straight out of the box,” Matthew explains. This plug-and-play ease of use makes camcorders particularly valuable for quick setups and spontaneous shoots.

“Compact and lightweight, Canon camcorders are easy to carry, set up and operate, making them ideal for everything from event coverage to on-the-go filming in 4K.” Their portability makes them a favourite for solo shooters and small teams alike.

Canon camcorders also support a wide range of recording formats. “That means quicker turnaround times for editing and delivery,” he adds – perfect for news, content creation or corporate communications where speed matters.

Storage is equally efficient. They’re SD card compatible, meaning cost-effective storage and media management, helping teams stay productive without breaking the bank on expensive media.

Suitable for:

• Virtual studios
• Multi-cam studios
• Outdoor shooting
• Live events

Canon’s EOS R system is built for creators who demand flexibility, speed and exceptional image quality, delivering across both stills and video.

With flexible cameras and lenses designed for hybrid shooting, the mirrorless system adapts easily to any production style. The Canon EOS R5 Mark II, for example, offers up to 30 frames per second full-resolution capture at 45 megapixels, making it ideal for fast-paced photography without sacrificing detail.

Video creators are equally well catered for. “You get up to 8K 60p video recording,” says Matthew, “giving endless video recording options” for high-end cinematic content.

The advanced autofocus system uses deep learning to recognise and track subjects easily, ensuring sharp focus whether capturing movement in photo or video mode.

For creators working in real time, “live streaming options are available for instant video capture needs,” Matthew adds, rounding out a system built to meet the demands of modern content creation.

Suitable for:

• Podcast studios
• Photo studios
• Outdoor shooting
• Live events

Canon continues to drive forwards optical excellence with its RF lens range, designed specifically for the EOS R mirrorless camera range and the Cinema EOS line-up. “Arguably, the lens is the most important element in the image capture system,” says Matthew.

The RF mount takes full advantage of mirrorless camera design. “Because the camera body design does not need to accommodate the mirror and prism of the traditional DSLR,” he continues, “the lenses can be made with larger elements nearer the camera body. This allows wider maximum aperture and light-gathering capability than an equivalent EF mount lens.”

Enhanced communication between the lens and camera delivers “faster autofocus and more efficient image stabilisation than before.” The range spans from ultra-wide to fast telephoto options, with models tailored for video and hybrid shooting.

Importantly, RF lenses are built to last. “They are an excellent investment as the lens will fit on future models as well as the current range,” says Matthew. And for those upgrading from EF lenses, he adds: “You can continue to use your older lenses by using one of the mount adapter options,” allowing for a smooth, budget-conscious transition.